János Bolyki, one of the most personable winemakers in Eger, has launched new labels for his entire range of wine. They continue the light-hearted style of his previous labels. Fantastical creatures and objects grace the colourful hand-drawn labels designed once again by Géza Ipacs.
The Bolyki Pincészet labels have always been considered as a little eccentric, with names like Indián nyár (Indian Summer) or Hazug mókus (Insincere Squirrel), so the new labels continue in the same vein, but add a certain uniformity to the range, with characters and motifs being repeated across the labels. One reason for this is that the winery is cutting down its vast range of 24 wines of last year to focus on a core product line of eight wines. Plus rosé, says János as this always sells better than beer at his festival! The long-term plan is to have only five or six wines They are working increasingly with export, so it’s difficult to communicate so many wines. Their main focus is on Bikavér, as he says that this is what the market is looking for, but the range also includes Királyleanyka, Cabernet Franc, Csillag, Merlot and Sauvignon Blanc.
They came up with the roots for the new labels a couple of years ago when there was a circus wagon with animals at the winery, creating a fairy-tale environment for the kids. They decided to follow this direction but selected motifs that had worked in previous incarnations, so 70-80% of the motifs, such as squirrels, rabbits, hippos and zebras, are still the focal point of the colourful, somewhat surreal labels, and they all feature the quarry-like cellar in the background. The back labels weave playful tales and stories, with each wine having its own humorous story, yet linked somehow to the larger picture. He’ll be able to tell these to his kids too, as he and his wife are now expecting their fourth child. He wants the labels to say something about the winery, although he admits that you can only make labels like this if the context is serious, i.e. good wine.
The labels are being changed with the new vintage, so over the next year, Bolyki fans will be able to read the stories of the entire range, as well as taste the new vintage, of course.
János started making wine in 2003 and by 2006 was making enough to start to sell them commercially. His father was always very critical of his wines, never actually saying they were good, but, as János quipped, he was one of their biggest drinkers! He was soon winning awards and then invested in three interconnected cellars in Eger that had previously been a quarry. He lives from his winemaking, but also organises events, such as the popular three-day FesztEger rock festival at the end of May, where János also doubles as a DJ. If you can’t make the festival, then the quirky winery itself is also worth a visit!
*all photos above courtesy of Wineglass Communication