Prestige Reserve Club is an organisation devoted to supporting Hungarian wine and promoting its image. It not only confers awards to premium wines which represent outstanding quality on a semi-annual basis, but also supports other endeavours in the Hungarian wine world, such as wine events, restaurants, wine hotels, marketing initiatives and winemakers, giving awards in these areas. However, if there is a year where there is no deserving candidate for the award, then it will not be awarded.
The award for wine marketing for 2016, which was first won by Kreinbacher for its introduction of sparkling wine, was scooped up this year by Balatoni Kör (Balaton Circle) and accepted by Bence Laposa. The Balatoni Kör was a small group of businesses which grew into a regional project with community products, a regional brand with its own design, labels and unique, homogenous image. Initially conceived by Bence Laposa, Gábor Kardos and Tamás Kovacs, Balaton Bor now consists of a complete quality classification for wines made from Olaszrizling from around the lake. The long-term plan is to offer an alternative to the state quality system. 21 wineries qualified to make Balaton Bor this year. Indeed, it is already seen as a brand, guaranteeing the quality of basic wine. The example was given of a consumer simply asking for a glass of Olaszrizling as Balaton Bor in a restaurant without even mentioning the winery or variety, thus already showing respect for the brand.
The Wine Event award was picked up by Borjour Magnum. Borjour, a youthful organisation, brainchild of Sebestyen Nagy, Gábor Toth and Sara Megyeri, which just grew and grew. The event, held each February, now attracts around 2000 visitors. Size matters here, as they also organise smaller events throughout they year entitled mini, classic and extra. They have been operating now for ten years to positive feedback from consumers and wineries, but to date had won no awards, so were delighted to have their success recognised by this award, say Gábor Toth, who picked up the prize.
Bock Hermitage in Villány won the Wine Hotel award. This hotel, winery and restaurant offers its guests affordable, good quality rooms and meals in a pleasant, intimate atmosphere. The hotel is also active with events, e.g. the Villány Franc conference held in November.
The Wine Restaurant award was won by the St Andrea Wine and Gourmet Bar in Budapest. This is an award for a restaurant which concentrates not only on the food, but also on what wines are on offer, whether the staff are knowledgeable about wine and combines this with fine dining. St Andrea Wine and Gourmet Bar is personal and thoughtful dining experience offering ‘Hungarian flavours open to the world’. It is, of course, connected to the Eger St Andrea Winery.
The Hedonist award went to Péter Fritt of Best of Budapest. Presumably related to how much me has had to consume, in both food and wine, to assess restaurants over the last 22 years. His award was a glass so big that it has capacity for three bottles of wine!
The Winery award went to Tokaj’s Disznókő. This is a clear and objective assessment of the quality of the winery and its wine; it is foreign-owned, so in this case, there can be no subjective association with a ‘figurehead personality’. Many winemakers have worked here, so there is no tight association with one particular winemaker; indeed teamwork is extremely important at Disznókő. There were many who believed that they would never be successful with such a name – Disznókő means ‘pig stone’ in Hungarian. However, they have been proved wrong, even taking risks such as selling an Aszú which could not be sold as an Aszú as is it didn’t meet the requirements, so confident were they in the quality of their wines. For them, Aszú is king, as this is why Tokaj has been famous for many centuries.